North Adelaide’s Piccadilly Cinemas has lived through times of war, recession, home video and Netflix. It has now spent much of its 80th year closed or half-empty, but not even a pandemic can dim the magic.
“My father said there was no future in cinema,” Bob Parr tells The Adelaide Review. “Television had come, and he wanted me to get a trade. So I went to Holden’s and became a fitter and turner – but I still worked at the cinemas at night.”
One of those was the Piccadilly, where five years later a 20-year-old Parr quit his Holden job at the first sign of a full-time gig. It was 1964, a time when Parr and then-manager Clem Williams faced a “battle” to lure audiences back to suburban cinemas, which received the latest films eight weeks after city theatres.
Such slim patronage was a long way from the fanfare that greeted the Piccadilly when it opened on 23 October 1940, the “latest link” in an empire of suburban cinemas run by local theatre baron Dan Clifford. As Clifford’s 20th and penultimate cinema before the outbreak of the Second World War, the Piccadilly was built at the tail end of a boom era for suburban moviegoing, and promised a suite of mod cons making it “the most modern theatre in the Southern Hemisphere”.Continue reading “Echoes of a golden age at the Piccadilly”